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District Branding

Chandpur City of Hilsha

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Chandpur District Branding

Details

Riverine Bangladesh is enriched with the essence of Bengali culture and heritage of thousands of years. Myriad beauties of six seasons, lash greenery of hills and plains, endless nuances of colors and joys and the murmuring of the thousands of rivers have made Bangladesh unique and unparallel. The Padma and the Meghna, the two great flowing streams of Bangladesh summit the dauntless Dakatia to form a confluence of three mighty roaring rivers at Chandpur. The ‘City of Hilsha’ is being developed here on this charming, sonorous and mind blowing tri-tidal congregation.

Chandpur, famous for the names of folk-tale figures such as Chand Sawdagar or Chand Fakir and being nourished with the flows of the Meghna, remains out of the focus of the tourists’ thirsty sight till now. In order to take the culture, heritage and traditions of Chandpur to the windows of the tourists’ mind, the book is an effort for branding Chandpur.

Hilsha is a unique product of Chandpur. It is a highly acclaimed and enticing aqua-treasure, an asset of immense prosperity and pride.The glamorous silvery Hilsha, the national fish of Bangladesh, is an embodiment of Bengali culture, tradition and heritage. Since our modern civilization, Hilsha, for its unique taste and flavour has become the king of fishes in the world especially in Bangladesh neighboring India and all other Bengali societies. Hilsha is making immense contribution in developing our food habit, culinary culture, providing the need of protein and creating employment opportunities to thousands of people. In the world, there are five species of Hilsha of which Tenualosa ilisha (Hilsha of Padma), Tenualosa toli (Chandana Hilsha) and Tenualosa kelee (Keli Hilsha) are found in Chandpur.

World conquering tasty Hilsha, though a fish of deep sea, spends a pretty good time in the waters of the Meghna. Like a pregnant lady`s returning home for parturition, egg bearing Hilsha comes to the Meghna to release her eggs, coming to Chandpur. The Hilsha lays her eggs at the sweet water of the Meghna. The Hilsha grows here with such ease and comfort as if Chandpur were her own home. That`s why ‘City of Hilsha’ has become a unique and popular slogan to Brand Chandpur in the light of tourism.

Not only for the taste of Hilsha, Chandpur is also an ideal resort for making holidays for those nature loving people to overcome the fatigues and melancholy of the tiring city life. The boat riding and enjoying the silky beams of moonlit night, or the long silvery sands (chars) of the Meghna will certainly be amazing. This unique confluence of the three mighty rivers and the river cruise at the moonlit night in the Dakatia, known as the Thames of Bangladesh, flowing by the town of Chandpur will make the tourists really spellbound and enchanted. Moreover, there are numerous sights and relics of archeological and historical significances in the 08 Upazilas of the district Chandpur.

Action Plan of District Branding

According to the extent of time and background of materializing the plan, district branding work plan is subtitled into three classes such as :

• Short extent: 06 month

• Medium extent: 1 year and 6 month

• Long extent: 3 years

Instituted work plan

• To select a district branding product

• Logo and Tagline preparation

• To form different committees and Sub- committees and to distribute their duties

• To assess progress and to fix next step through regular meeting by branding committee

• To circulate district branding activities through the dailies and weeklies

 • Publishing district brand-book

• To compose and play district branding theme song.

• To make tourism-standard residential hotels available.

• To improve traffic and transport

• To ensure security of the tourists setting CC TV camera.

• To present and promote the district branding both in print and social media

 • To increase production of Hilsha by 20% in upcoming three years.

• To rehabilitate the poor through 'Beggar free District' Program and thus to keep the tourists free from annoyance created by beggars. To ensure home for all by allotting home for homeless and to make the district lucrative to the tourists by reducing number of floating people.

• To make the district poverty -free by making the shelter program a success and thus to ensure the main goal of total development of the disrict branding.

• To create more picnic and tourist spot both in the river-bank and char of the river.

• To ensure availabilty of river-cruise

       friendly water vehicles.

• To preserve history and heritage by establishing centre for riverine-culture.

• To make over Chandpur attractive to the tourists at night through multi color lighting.

• To develop practice and culture of sports through sports-month and cultural month and thus to make district branding significant by  upgrading human resources.

• To express the intellectual significance of district branding by creating motivation in Hilsha-literature.

• To materialize 'Clean Chandpur Green Chandpur' movement to give maturity to tourism by keeping the city neat and clean.

• To create ample job opportunity through Economic Zone in order to develop socio-economic condition of the district.

• To establish Hilsa related industry such as Hilsha processing, solely Hilsha food-centre etc.

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